Mike and Ike

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Mike and Ike is a brand of fruit-flavored candy that was first introduced in 1940 by the company Just Born. The candy is known for its chewy texture and comes in a variety of flavors.

History

The origins of the name "Mike and Ike" are unclear, with several theories suggesting it could be named after a popular vaudeville act, a comic strip, or even a pair of employees at the company. The candy was initially marketed as a fruit-flavored candy and has since expanded to include a variety of flavors and product lines.

Flavors

Mike and Ike candies are available in numerous flavors, including but not limited to:

• Original Fruits
• Tropical Typhoon
• Berry Blast
• Jolly Joes (grape-flavored)
• Red Rageous

Product Lines

Over the years, Mike and Ike has introduced several product lines to cater to different tastes and preferences. Some of these include:

• Mike and Ike Mega Mix
• Mike and Ike Mega Mix Sour
• Mike and Ike Root Beer Float
• Mike and Ike Sundae Sweets

Marketing and Packaging

Mike and Ike candies are typically sold in rectangular boxes, with each box containing a mix of different flavors. The packaging has undergone several redesigns over the years to keep up with modern trends and consumer preferences.

Controversies

In 2012, Mike and Ike launched a marketing campaign that involved a fictional breakup between the characters "Mike" and "Ike." The campaign was designed to attract attention and increase sales, and it included redesigned packaging with either "Mike" or "Ike" crossed out. The campaign was successful and led to a significant increase in sales.

Cultural Impact

Mike and Ike has become a well-known brand in the candy industry and has a loyal customer base. The candy is often featured in popular culture, including movies, television shows, and music.

See Also

• Just Born
• Candy
• Chewy candy
• List of confectionery brands