KISS

KISS is an acronym that stands for "Keep It Simple, Stupid". This principle is widely used in the field of design, engineering, and communication. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore, simplicity should be a key goal in design, and unnecessary complexity should be avoided.

Origin

The KISS principle is believed to have originated in the United States Navy in the 1960s. The term was coined by aircraft engineer Kelly Johnson. Johnson was the lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 Blackbird spy planes, among many others).

Application

The KISS principle is used in a wide range of fields, including software development, animation, journalism, photography, and marketing. In each of these fields, the goal is to convey information or create something that is easy to understand and use, without unnecessary complexity.

In software development, the KISS principle is often applied to promote readable and maintainable code. Developers are encouraged to keep their code simple and straightforward, avoiding clever or complicated solutions.

In animation, the KISS principle is applied to character design and storytelling. Animators strive to create characters and stories that are simple and relatable, without unnecessary details or complex backstories.

In journalism, the KISS principle is applied to writing and reporting. Journalists strive to write stories that are easy to understand, using clear and simple language.

In photography, the KISS principle is applied to composition and editing. Photographers strive to create images that are simple and powerful, without unnecessary elements or effects.

In marketing, the KISS principle is applied to messaging and design. Marketers strive to create campaigns that are easy to understand and remember, using clear and simple messaging.

Criticism

While the KISS principle is widely praised for promoting simplicity and clarity, it has also been criticized for oversimplifying complex issues. Critics argue that the principle can lead to designs or solutions that ignore or oversimplify important complexities, resulting in products or systems that are not as effective or efficient as they could be.

See also

• Occam's razor
• Pareto principle
• Murphy's law
• Hanlon's razor