Ken-L Ration

Ken-L Ration (logo)

Ken-L Ration was a popular brand of canned dog food that was introduced in the United States in the 1920s. The brand was known for its catchy advertising jingle and its association with the Quaker Oats Company.

History

Ken-L Ration was first introduced by the Quaker Oats Company in 1922. The brand quickly became popular due to its high-quality ingredients and effective marketing strategies. The name "Ken-L Ration" was derived from the name of the company's founder, Ken-L, and the term "ration," which was commonly used during that era to refer to food supplies.

Advertising

One of the most memorable aspects of Ken-L Ration was its advertising jingle, which became widely recognized in American culture. The jingle featured the lyrics, "My dog's bigger than your dog, my dog's bigger than yours," and was used in various television and radio commercials. This catchy tune helped to solidify Ken-L Ration's place in the market and made it a household name.

Product Line

Ken-L Ration offered a variety of dog food products, including canned meals and dry kibble. The brand was known for using high-quality ingredients, which appealed to pet owners who wanted the best for their dogs. Over the years, Ken-L Ration expanded its product line to include different flavors and formulations to meet the needs of various dog breeds and sizes.

Decline and Discontinuation

Despite its early success, Ken-L Ration faced increasing competition from other dog food brands in the latter half of the 20th century. Changes in consumer preferences and advancements in pet nutrition also contributed to the brand's decline. Eventually, Ken-L Ration was discontinued, and its products were phased out of the market.

Legacy

Although Ken-L Ration is no longer available, it remains a nostalgic brand for many who remember its iconic jingle and advertisements. The brand's impact on the pet food industry is still recognized, and it paved the way for future innovations in dog food production and marketing.

See Also

• Dog food
• Quaker Oats Company
• Pet food industry