Quaker Oats Company

Quaker Oats logo 2017

Quaker Oats Company

The Quaker Oats Company is an American food conglomerate based in Chicago, Illinois. It has been a subsidiary of PepsiCo since 2001. The company was founded in 1877 and is known for its production of oatmeal and other food and beverage products.

History[edit | edit source]

The Quaker Oats Company was founded in 1877 by Henry Parsons Crowell, Ferdinand Schumacher, and Robert Stuart. The company was one of the first to register a trademark for a breakfast cereal, using the image of a Quaker man, which has become an iconic symbol of the brand.

In 1901, several oat milling companies merged to form the Quaker Oats Company. The company expanded its product line over the years to include a variety of food and beverage items. In 1983, Quaker Oats acquired the Gatorade brand, which significantly boosted its market presence.

In 2001, Quaker Oats was acquired by PepsiCo, a global food and beverage leader, in a deal valued at $13.4 billion. This acquisition allowed PepsiCo to expand its portfolio and strengthen its position in the market.

Products[edit | edit source]

Quaker Oats is best known for its oatmeal products, which include:

Quaker Old Fashioned Oats
Quaker Quick Oats
Quaker Instant Oatmeal

In addition to oatmeal, the company produces a variety of other food products, including:

The company also markets and sells Gatorade, a popular sports drink.

Marketing and Branding[edit | edit source]

The Quaker Oats Company has utilized the image of a Quaker man as its logo since its inception. This image is meant to convey the values of honesty, integrity, and purity. The company has also been known for its innovative marketing campaigns, including the introduction of the first cereal box prize in 1909.

Corporate Social Responsibility[edit | edit source]

Quaker Oats is committed to corporate social responsibility and has implemented various initiatives to promote sustainability and community well-being. The company focuses on responsible sourcing, reducing its environmental footprint, and supporting local communities through various programs and partnerships.