Uncle Chipps

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Unclechipps brand logo
Uncle Chipps
Product typePotato chips
OwnerPepsiCo
CountryIndia
Introduced1992
MarketsIndia
Previous ownersAmrit Agro Ltd.
Tagline"Bole mere lips, I love Uncle Chipps"


Uncle Chipps is a popular brand of potato chips in India. It was initially introduced in 1992 by Amrit Agro Ltd. and later acquired by PepsiCo in 2000. Uncle Chipps is known for its distinctive flavors and has a significant presence in the Indian snack market.

History[edit | edit source]

Uncle Chipps was launched in 1992 by Amrit Agro Ltd., a company based in India. The brand quickly gained popularity due to its unique flavors and catchy tagline, "Bole mere lips, I love Uncle Chipps." In 2000, PepsiCo, a global leader in the food and beverage industry, acquired Uncle Chipps, expanding its portfolio in the Indian market.

Products[edit | edit source]

Uncle Chipps offers a variety of flavors to cater to the diverse tastes of Indian consumers. Some of the popular flavors include:

  • Classic Salted
  • Spicy Treat
  • Bombaat Chilli Masala
  • Jakkas Tomato Twist

Marketing[edit | edit source]

The brand's marketing strategy has been centered around its catchy tagline and engaging advertisements. The tagline "Bole mere lips, I love Uncle Chipps" has become synonymous with the brand and is widely recognized across India. The advertisements often feature relatable and humorous scenarios, appealing to a broad audience.

Competitors[edit | edit source]

Uncle Chipps faces competition from other popular potato chip brands in India, including:

See also[edit | edit source]

References[edit | edit source]

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Contributors: Prab R. Tumpati, MD