Pepsi-Cola sign

Pepsi-Cola Sign is a landmark advertising sign located in Long Island City, in the borough of Queens, New York City. The sign, which spells out "Pepsi-Cola" in distinctive script and is accompanied by a swirling bottle cap design, is an iconic piece of New York City's industrial and commercial history. It is situated along the scenic East River waterfront in Gantry Plaza State Park and has become a beloved symbol of the area's past and its transformation.

History

The Pepsi-Cola Sign was originally constructed in 1936, when the Pepsi-Cola Company had a bottling plant in Long Island City. The sign was designed to advertise the brand to residents of Manhattan across the river, as well as to boats navigating the East River. For decades, it stood atop the Pepsi bottling plant, serving as a prominent advertisement and a familiar sight to New Yorkers.

In the late 1990s, the bottling plant was closed and demolished to make way for a mixed-use development project. There was considerable public concern about the fate of the sign, which by then had become an endearing part of the local landscape. After negotiations and public advocacy, it was agreed that the sign would be preserved as a historical landmark.

Preservation and Landmark Status

In 2016, the New York City Landmarks Preservation Commission designated the Pepsi-Cola Sign as an official city landmark, recognizing its historical, cultural, and aesthetic significance. This designation ensures the sign's preservation and protects it from alterations or removal.

Design and Features

The Pepsi-Cola Sign is notable for its distinctive design, which includes red cursive lettering spelling out "Pepsi-Cola" and a circular Pepsi logo resembling a bottle cap. The sign is made of steel and neon lights, which illuminate it beautifully at night, creating a striking visual along the riverfront.

Cultural Significance

The sign is not only a reminder of New York City's industrial past but also a symbol of the area's redevelopment and revitalization. It represents a bridge between the old and the new, embodying the city's ability to preserve its history while embracing change. The Pepsi-Cola Sign has been featured in numerous films, television shows, and photographs, further cementing its status as an iconic New York City landmark.

Location and Accessibility

The sign is located in Gantry Plaza State Park, a public park that offers stunning views of the Manhattan skyline. The park is accessible to the public year-round, and the sign has become a popular spot for photography, picnics, and simply enjoying the views of the East River and Manhattan.

See Also

• Advertising
• New York City Landmarks Preservation Commission
• Gantry Plaza State Park
• Long Island City