Taco Bell
American fast-food chain
Taco Bell
| Type | Subsidiary |
|---|---|
| Key people | Mark King (CEO) |
| Industry | Restaurant |
| Products | Tacos, burritos, quesadillas, nachos, novelty and specialty items, desserts |
| Website | [tacobell |
Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California. The company was founded by Glen Bell on March 21, 1962. Taco Bell is a subsidiary of Yum! Brands, Inc.
History[edit | edit source]
Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1948. In 1951, he opened a second stand, Bell's Hamburgers and Hot Dogs, in the same city. Bell noticed the popularity of a nearby Mexican restaurant and decided to open a similar restaurant, which he named Taco-Tia. After several iterations and partnerships, Bell opened the first Taco Bell in Downey, California, in 1962.
Menu[edit | edit source]
Taco Bell's menu includes a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, and other specialty items. The menu also features vegetarian options and desserts.
Signature Items[edit | edit source]
Marketing[edit | edit source]
Taco Bell is known for its innovative marketing campaigns, including the "Think Outside the Bun" slogan and the introduction of the Doritos Locos Tacos. The company has also engaged in various promotional partnerships and limited-time offers.
International Presence[edit | edit source]
Taco Bell has expanded internationally, with locations in countries such as Canada, United Kingdom, Australia, India, and Japan. The menu in international locations is often adapted to local tastes and preferences.
Controversies[edit | edit source]
Taco Bell has faced several controversies over the years, including issues related to food quality and labor practices. The company has taken steps to address these concerns through various initiatives and improvements.
See also[edit | edit source]
References[edit | edit source]
External links[edit | edit source]
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