Kurkure

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Kurkure

Kurkure is a brand of corn puffs, produced by PepsiCo India, a subsidiary of the multinational corporation PepsiCo. Introduced in 1999, Kurkure is one of the most popular snack foods in India, and has also found a significant consumer base in Pakistan, Bangladesh, and other South Asian countries.

Ingredients

Kurkure is made from rice meal, edible vegetable oil (palm oil), corn meal, gram meal, spices, condiments, salt, sugar, tartaric, milk solids, and E631. The product is vegetarian and does not contain any non-vegetarian ingredients.

Varieties

Kurkure has been available in numerous flavors and varieties, such as Masala Munch, Green Chutney Rajasthani Style, Chilli Chatka, Solid Masti, and more. Each variety offers a unique taste, inspired by different regional cuisines of India.

Health Concerns

There have been several health concerns associated with Kurkure. In 2008, a rumor spread that the snack contained plastic. However, PepsiCo India refuted these claims, stating that the "plastic-like" substance was in fact edible starch glue. The Food Safety and Standards Authority of India (FSSAI) also confirmed that Kurkure did not contain any harmful ingredients.

In Popular Culture

Kurkure has been endorsed by several Bollywood celebrities, including Juhi Chawla, Akshay Kumar, and Parineeti Chopra. The brand's tagline, "Tedha Hai Par Mera Hai" (It's twisted, but it's mine), has become a popular catchphrase in India.

See Also

• List of brand name snack foods
• PepsiCo
• Snack food