Kenco

Kenco logo.webp

Kenco is a British brand of instant, roast, and ground coffee distributed by JDE Peet's. The company was founded in 1923 by a group of retired coffee bean planters. Kenco is known for its wide range of coffee products, including instant coffee, coffee beans, and ground coffee.

History

Kenco was originally established as the Kenya Coffee Company in 1923. The founders were a group of retired coffee bean planters who wanted to bring high-quality Kenyan coffee to the UK market. The company initially focused on importing and selling coffee beans from Kenya. Over time, the company expanded its product range and rebranded as Kenco in the 1960s.

Products

Kenco offers a variety of coffee products, including:

• Instant Coffee
• Roast and Ground Coffee
• Coffee Beans
• Coffee Pods

The brand is known for its commitment to sustainability and ethical sourcing. Kenco has various initiatives aimed at supporting coffee farmers and promoting environmentally friendly practices.

Sustainability Initiatives

Kenco is committed to sustainability and ethical sourcing. The company has several initiatives to support coffee farmers and promote environmentally friendly practices. These include:

• The Coffee vs. Gangs project, which aims to provide young people in Honduras with an alternative to gang life through coffee farming.
• The Rainforest Alliance certification, which ensures that the coffee is produced in a way that conserves biodiversity and provides sustainable livelihoods.

Marketing and Advertising

Kenco has a long history of memorable advertising campaigns. The brand has used various slogans over the years, including "We're all friends now" and "Coffee without compromise." Kenco's marketing efforts often emphasize the quality and ethical sourcing of their coffee.

See Also

• Coffee
• Instant coffee
• Coffee bean
• Ground coffee
• JDE Peet's
• Rainforest Alliance