JDE Peet's

JDE Peet's

JDE Peet's logo

JDE Peet's is a prominent global coffee and tea company, known for its extensive portfolio of brands and products. The company is headquartered in Amsterdam, Netherlands, and operates in over 100 countries worldwide. JDE Peet's is a leader in the coffee and tea industry, offering a wide range of products from instant coffee to premium specialty coffee.

History

The origins of JDE Peet's can be traced back to the 18th century with the founding of Douwe Egberts in 1753 in the small town of Joure, Netherlands. The company initially started as a general grocery store, but soon specialized in coffee, tea, and tobacco. Over the years, Douwe Egberts expanded its operations and became a household name in the Netherlands.

De Witte Os, the original Douwe Egberts store in Joure

In 2015, Douwe Egberts merged with the American coffee company Peet's Coffee, forming JDE Peet's. This merger combined the rich heritage of Douwe Egberts with the innovative spirit of Peet's Coffee, creating a global powerhouse in the coffee and tea industry.

Brands and Products

JDE Peet's boasts a diverse portfolio of brands, catering to a wide range of consumer preferences. Some of the notable brands under JDE Peet's include:

• Douwe Egberts: Known for its rich and aromatic coffee blends, Douwe Egberts is a staple in many European households.
• Peet's Coffee: A premium coffee brand originating from Berkeley, California, known for its dark roasted coffee and commitment to quality.
• Jacobs: A popular coffee brand in Germany and Eastern Europe, offering a variety of coffee products including instant coffee and coffee beans.
• L'OR: A brand that offers a luxurious coffee experience with its range of espresso capsules and coffee blends.
• Senseo: Known for its innovative coffee pod system, providing a convenient way to enjoy coffee at home.

Global Presence

JDE Peet's operates in over 100 countries, with a strong presence in both developed and emerging markets. The company has a significant market share in Europe, North America, and Asia, and continues to expand its reach through strategic acquisitions and partnerships.

Sustainability Initiatives

JDE Peet's is committed to sustainability and ethical sourcing of its coffee and tea products. The company works closely with farmers and suppliers to ensure that its products are sourced responsibly. JDE Peet's has set ambitious goals to reduce its environmental impact and improve the livelihoods of coffee and tea farmers around the world.

Related Pages

• Douwe Egberts
• Peet's Coffee
• Coffee
• Tea
• Sustainability in coffee production