Douwe Egberts

Douwe Egberts is a prominent Dutch company that specializes in the production and distribution of coffee and tea. Founded in 1753, it has grown to become one of the most recognized coffee brands globally. The company is headquartered in Utrecht, Netherlands, and operates as a subsidiary of JDE Peet's.

History

The origins of Douwe Egberts trace back to 1753 when Egbert Douwes and his wife Akke Thijsses opened "The White Ox," a general grocery store in the small village of Joure, in the province of Friesland, Netherlands. The store initially sold a variety of products, including coffee, tea, and tobacco.

Expansion

In 1780, the company was taken over by Egbert's son, Douwe Egberts, who expanded the business significantly. By the 19th century, Douwe Egberts had become a well-known name in the coffee industry in the Netherlands. The company began to focus more on coffee and tea, gradually phasing out other products.

20th Century Developments

In the 20th century, Douwe Egberts expanded internationally, establishing a presence in several countries. The company introduced innovative products and marketing strategies, such as the "DE" seal, which became a symbol of quality.

Products

Douwe Egberts offers a wide range of coffee and tea products, catering to both retail and professional markets.

Coffee

The company produces various types of coffee, including:

• Ground Coffee
• Whole Bean Coffee
• Instant Coffee
• Coffee Pods and Capsules

Douwe Egberts is known for its signature blends, which are crafted to suit different tastes and preferences. The company sources its coffee beans from various regions around the world, ensuring a diverse selection of flavors.

Tea

In addition to coffee, Douwe Egberts also offers a selection of teas. These include black, green, and herbal teas, available in both loose leaf and bagged forms.

Sustainability

Douwe Egberts is committed to sustainable practices in its operations. The company works closely with coffee farmers to promote sustainable farming techniques and improve the livelihoods of coffee-growing communities.

Certifications

Douwe Egberts products often carry certifications such as Rainforest Alliance and UTZ, which indicate adherence to sustainable and ethical sourcing standards.

Corporate Structure

Douwe Egberts is part of JDE Peet's, a global coffee and tea company. JDE Peet's was formed in 2015 through the merger of Douwe Egberts and Peet's Coffee.

Cultural Impact

Douwe Egberts has had a significant cultural impact, particularly in the Netherlands, where it is considered a staple brand. The company's products are widely consumed in homes, cafes, and restaurants.

See Also

• Coffee
• Tea
• JDE Peet's
• Rainforest Alliance

External Links

• Official Douwe Egberts website