Kibon
Kibon is a Brazilian brand of ice cream and frozen desserts, owned by the multinational company Unilever. The brand is known for its wide range of ice cream products, including cones, bars, and tubs, and has a significant presence in the Brazilian market.
History[edit | edit source]
Kibon was founded in 1941 in Brazil by U.S. entrepreneur Louis Dreyfus. The brand quickly became popular due to its high-quality products and innovative marketing strategies. In 1997, Kibon was acquired by Unilever, which helped expand its product line and distribution network.
Products[edit | edit source]
Kibon offers a variety of ice cream products, including:
- Cornetto: A popular ice cream cone with various flavors and toppings.
- Magnum: A premium ice cream bar coated with chocolate.
- Fruttare: A line of fruit-based ice creams and popsicles.
- Pote: Traditional ice cream tubs available in multiple flavors.
Marketing and Advertising[edit | edit source]
Kibon is known for its memorable advertising campaigns and jingles. The brand often collaborates with celebrities and uses vibrant, colorful imagery to attract consumers. One of its most famous slogans is "É gostoso e faz bem" (It's tasty and good for you).
Distribution[edit | edit source]
Kibon products are widely available in supermarkets, convenience stores, and ice cream parlors across Brazil. The brand also operates its own ice cream trucks, which are a common sight in Brazilian cities.
Related Pages[edit | edit source]
Categories[edit | edit source]
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