Kingfisher Calendar

Deepika and Siddharth Mallya at Kingfisher Calendar Girl 2011

Kingfisher Calendar is an annual publication of United Breweries Group of India, which features models in swimsuits. Launched in 2003, it has become one of the most prestigious and awaited calendars in India, often compared to the likes of the Pirelli Calendar. The Kingfisher Calendar is known for its exotic locations, high fashion, and the launchpad it provides to aspiring models.

History

The Kingfisher Calendar was initiated in 2003 by the United Breweries Group chairman, Vijay Mallya, with the aim of creating a blend of fashion and lifestyle while showcasing exotic locations around the globe. Over the years, it has featured photographs taken in destinations such as Mauritius, Thailand, South Africa, and various picturesque locales across India.

Selection Process

The models for the Kingfisher Calendar are chosen through a rigorous selection process. This includes auditions and a series of photographic tests in diverse settings. The selection process often garners significant media attention, with many aspiring models vying for a spot in the calendar.

Photographers

The Kingfisher Calendar has been shot by some of the world's renowned photographers. The most notable among them is Atul Kasbekar, who has been associated with the calendar for several years. His ability to capture the beauty of the models against the backdrop of stunning landscapes has been a hallmark of the calendar's aesthetic.

Impact

The Kingfisher Calendar has had a significant impact on the careers of several models. It has served as a launchpad for many, propelling them into the limelight and opening up opportunities in the fashion and film industries. The calendar has also played a role in promoting tourism to the locations featured in its pages.

Controversies

Like many publications featuring swimsuit models, the Kingfisher Calendar has faced its share of controversies. Critics have raised concerns about objectification and the portrayal of women. However, the calendar continues to enjoy popularity and anticipation among a large section of the audience.

Future Directions

The Kingfisher Calendar continues to evolve, with each year attempting to outdo the previous in terms of locations, fashion, and photography. It remains to be seen how it will adapt to changing societal norms and the digital landscape, but its place in India's fashion and lifestyle culture seems secure for the foreseeable future.

Kingfisher Calendar Resources
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