LU (biscuits)
French biscuit brand
LU is a prominent French brand of biscuits and snacks, known for its iconic products and rich history. Founded in the 19th century, LU has become synonymous with quality and innovation in the biscuit industry.
History[edit | edit source]
LU was established in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile in Nantes, France. The company name, LU, is derived from the initials of the founders' surnames, Lefèvre and Utile. Initially, the business was a small pâtisserie, but it quickly expanded due to the popularity of its products.
In 1886, their son, Louis Lefèvre-Utile, took over the business and began to industrialize the production of biscuits. This marked the beginning of LU's transformation into a major player in the biscuit industry. The company became known for its innovative marketing strategies and high-quality products.
Iconic Products[edit | edit source]
One of LU's most famous products is the Petit Beurre, a simple yet delicious butter biscuit that has become a staple in French households. The Petit Beurre was created in 1886 and is recognized by its distinctive shape and "ears" on each corner.
LU also produces a variety of other biscuits, including the Prince de LU, a sandwich biscuit with a chocolate filling, and the Paille d'Or, a light and crispy biscuit with a fruit filling.
Art and Advertising[edit | edit source]
LU has a long history of using art and design in its advertising. In the late 19th and early 20th centuries, the company commissioned works from renowned artists such as Alfons Mucha, whose Art Nouveau posters became iconic representations of the brand.
These artistic collaborations helped to establish LU as a premium brand and contributed to its widespread recognition.
Modern Developments[edit | edit source]
Today, LU is part of the Mondelēz International group, a global leader in the snack industry. The brand continues to innovate, introducing new products and flavors to meet changing consumer preferences while maintaining its commitment to quality.
LU's products are enjoyed by millions of people around the world, and the brand remains a symbol of French culinary excellence.
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