Larry Probst

Larry Probst

Larry Probst in 2023
Name	Larry Probst
Birth name
Birth date	June 3, 1950
Birth place	United States
Death date
Death place
Alma mater
Occupation	Business Executive
Years active
Organization
Known for	Former CEO of Electronic Arts
Notable works
Spouse(s)
Website

Larry Probst is a prominent American business executive known for his significant contributions to the video game industry, particularly during his tenure as the CEO of Electronic Arts (EA), one of the world's leading video game companies. Probst's leadership and strategic vision helped shape EA into a powerhouse in the gaming industry.

Early Life and Education

Larry Probst was born on June 3, 1950, in the United States. He pursued his higher education at the University of Delaware, where he earned a degree in business administration. His early education laid the foundation for his future career in business and management.

Career

Early Career

Before joining Electronic Arts, Probst worked in various roles in the consumer products industry. He gained valuable experience at companies such as Johnson & Johnson and Clorox, where he honed his skills in marketing and management.

Electronic Arts

Probst joined Electronic Arts in 1984 as Vice President of Sales. His keen business acumen and leadership skills quickly propelled him through the ranks. In 1991, he was appointed as the CEO of EA, a position he held until 2007.

Under Probst's leadership, EA experienced tremendous growth and expansion. He was instrumental in the company's strategic acquisitions, including the purchase of Maxis, the creators of the SimCity franchise, and Westwood Studios, known for the Command & Conquer series. These acquisitions helped diversify EA's portfolio and solidify its position in the gaming industry.

Probst also focused on expanding EA's global reach, establishing a strong presence in international markets. His emphasis on innovation and quality led to the development of iconic game franchises such as FIFA, Madden NFL, and The Sims.

Post-EA Career

After stepping down as CEO, Probst continued to serve as the Chairman of the Board at EA until 2014. He also took on roles outside of EA, including serving as the Chairman of the United States Olympic Committee from 2008 to 2019.

Legacy

Larry Probst is widely regarded as a visionary leader in the video game industry. His contributions to EA and the broader gaming landscape have left a lasting impact. Under his guidance, EA became a leader in the industry, known for its innovative games and strong market presence.

Personal Life

Probst is known for his philanthropic efforts and involvement in various charitable organizations. He has been a strong advocate for the development of youth sports and education programs.

Also see

• Electronic Arts
• Video game industry
• FIFA (video game series)
• Madden NFL
• The Sims