Lay's Wow chips

Doritos WOW chips

Lay's Wow chips were a line of potato chips produced by Frito-Lay that became famous in the late 1990s due to their use of the fat substitute olestra, marketed under the brand name Olean. Olestra was notable for its ability to replicate the taste and texture of fat without the associated calories, making Wow chips an attractive option for those seeking lower-calorie snack options. However, the introduction of olestra into the food market was met with mixed reactions due to its gastrointestinal side effects in some consumers.

History

Lay's Wow chips were introduced to the market in 1998, during a time when there was a significant push towards low-fat and fat-free food products. The chips were initially met with enthusiasm, as they promised the flavor of traditional potato chips without the fat. This was achieved through the use of olestra, a fat substitute that the body does not absorb, thereby reducing the calorie content of the chips.

Olestra

Olestra, also known by its brand name Olean, was developed by Procter & Gamble and approved for use in food products by the Food and Drug Administration (FDA) in 1996. While olestra allowed for a reduction in dietary fat and calories, it was soon linked to various digestive issues. Consumers reported experiencing gastrointestinal symptoms such as cramps, gas, and diarrhea after consuming products containing olestra. The FDA eventually mandated that foods containing olestra bear a warning label about the potential for abdominal cramping and loose stools.

Market Reception and Decline

Despite the initial success and consumer interest, sales of Lay's Wow chips began to decline as reports of the adverse effects associated with olestra consumption became more widespread. The negative publicity surrounding olestra's side effects, coupled with the mandatory warning labels, led to a significant decrease in consumer confidence and demand for Wow chips.

Legacy

The story of Lay's Wow chips serves as a cautionary tale in the food industry, highlighting the challenges of introducing new food technologies and the importance of consumer trust. While the product was eventually discontinued, it remains a notable example of the complexities involved in balancing health innovations with consumer safety and acceptance.

See Also

• Potato chips
• Frito-Lay
• Olestra
• Low-fat diet
• Food and Drug Administration