Leed (drink)

Leed was a carbonated lemon-flavored soft drink that was produced and distributed primarily in New Zealand and Australia by Coca-Cola Amatil. Leed was introduced in the 1960s and was available until the early 1980s when it was discontinued and replaced by the more globally recognized brand, Sprite.

History

Leed was launched as part of Coca-Cola's expansion into the flavored soft drink market, aiming to capture the taste preferences of consumers looking for a refreshing lemon-lime option. Its introduction was part of a broader strategy to diversify the beverage options available under the Coca-Cola Amatil umbrella. Despite its initial popularity, Leed struggled to maintain its market position in the face of increasing competition from other lemon-lime beverages, most notably Sprite, which was also owned by Coca-Cola. The decision to discontinue Leed in favor of Sprite was driven by the desire to streamline the product line and focus on brands with a more global appeal.

Product Description

Leed was known for its bright, clear appearance and its sweet, yet tart, lemon flavor. It was marketed as a thirst-quenching soda, ideal for the hot climates of Australia and New Zealand. The drink was available in various sizes, including cans and bottles, making it accessible for consumption both at home and on the go.

Market Impact

The introduction of Leed marked an important moment in the soft drink industry in New Zealand and Australia, as it reflected the growing consumer demand for flavored carbonated beverages beyond the traditional cola. Leed enjoyed several years of success, becoming a popular choice among consumers who appreciated its unique taste. However, its eventual discontinuation highlighted the challenges of sustaining a regional brand in a market increasingly dominated by global players.

Legacy

Although Leed is no longer available, it remains a nostalgic item for many who grew up in New Zealand and Australia during the time of its production. Its legacy is a testament to the dynamic nature of the soft drink industry and the evolving preferences of consumers. The story of Leed also provides insight into the strategic decisions made by beverage companies as they navigate the complexities of the global market.

See Also

• Sprite
• Coca-Cola
• Soft drink
• List of defunct consumer brands