M&M's

M&M's

The M&M's logo as of 2022

M&M's are multi-colored button-shaped chocolates, each of which has the letter "m" printed on one side, consisting of a candy shell surrounding a filling which varies depending on the variety of M&M's. The original candy had a milk chocolate filling which, upon introducing other variations, was branded as the "plain" variety.

History

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M&M's were first introduced in 1941.

M&M's were first introduced in 1941 by Mars, Incorporated. The candy was inspired by a method used to allow soldiers to carry chocolate without it melting. The original idea was to coat the chocolate with a hard candy shell.

Varieties

A pile of plain M&M's

The original M&M's were plain milk chocolate, but over the years, many varieties have been introduced. Some of the most popular varieties include:

• Peanut M&M's: Introduced in 1954, these have a peanut center surrounded by milk chocolate and a candy shell.
• Peanut Butter M&M's: Introduced in 1991, these have a peanut butter center.
• Almond M&M's: Introduced in 1988, these have an almond center.
• Crispy M&M's: Introduced in 1999, these have a crispy rice center.

Manufacturing

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M&M's with a ruler for scale

M&M's are manufactured by Mars, Incorporated in various locations around the world. The process involves creating the chocolate centers, coating them with a candy shell, and then printing the "m" on each candy.

Marketing

M&M's World store in London

M&M's have been marketed with a variety of slogans and advertising campaigns. The candies are known for their colorful appearance and the "melt in your mouth, not in your hand" slogan.

Stores

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M&M's World store in Times Square, New York City

M&M's World stores are located in several major cities, including New York City, London, and Las Vegas. These stores offer a wide variety of M&M's products and merchandise.

Related pages

• Mars, Incorporated
• Candy
• Chocolate