MTV Music (British and Irish TV channel)

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2010 MTV Music Logo

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MTV Music 2011

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MTV Music is a British and Irish television channel that was launched on 1 February 2011. Owned by ViacomCBS Networks UK & Australia, it is a part of the MTV network, focusing primarily on music and entertainment programming. The channel replaced MTV Shows, a former iteration that focused on reality and lifestyle programming. MTV Music is dedicated to music videos, music-related programming, and live music events, catering to a wide audience interested in contemporary music across various genres.

History

MTV Music was introduced to the British and Irish markets as part of MTV's strategy to diversify its network and focus more on music content, moving away from the reality-based programming that had dominated its schedule in the 2000s. The launch of MTV Music signified a return to MTV's roots, emphasizing music videos and artist-focused content. This move was in response to the changing landscape of music consumption, with digital platforms becoming increasingly important for music discovery and consumption.

Programming

The channel's programming primarily consists of music videos, chart shows, and music documentaries. It features a mix of international and local music content, aiming to cater to a wide range of musical tastes and genres. Notable programs include the MTV Music Charts, which showcases the top music videos across various genres, and artist spotlight segments that focus on interviews, behind-the-scenes content, and exclusive performances.

Availability

MTV Music is available on various platforms, including satellite, cable, and digital television services across the UK and Ireland. It is part of the MTV network's package, which includes other channels such as MTV Hits, MTV Base, and MTV Classic, offering a comprehensive music and entertainment experience.

Impact

Since its launch, MTV Music has become a significant player in the music television landscape in the UK and Ireland. It has provided a platform for emerging artists and established acts to reach a broad audience. The channel has also played a role in promoting live music events and festivals, further cementing its position as a key music broadcaster in the region.

See Also

• MTV
• Music television
• ViacomCBS Networks UK & Australia
• Digital television
• Music video