Mainland (cheese)

Mainland Cheese logo

Mainland is a well-known brand of cheese produced in New Zealand. It is recognized for its wide range of cheese products, including cheddar, edam, gouda, and specialty cheeses. Mainland is a subsidiary of Fonterra, a global dairy company.

History

Mainland was established in 1954 in Dunedin, New Zealand. The brand quickly gained popularity due to its high-quality cheese products and innovative marketing strategies. Over the years, Mainland has expanded its product line and distribution, becoming a staple in New Zealand households and gaining international recognition.

Products

Mainland offers a diverse range of cheese products, catering to various tastes and preferences. Some of the popular varieties include:

• Cheddar: Mainland produces several types of cheddar, ranging from mild to extra sharp. Their aged cheddar is particularly renowned for its rich flavor.
• Edam: Known for its smooth texture and mild taste, Mainland's edam is a favorite for sandwiches and snacks.
• Gouda: Mainland's gouda is creamy and slightly sweet, making it a versatile cheese for cooking and cheese boards.
• Specialty Cheeses: Mainland also offers specialty cheeses such as blue cheese, brie, and camembert, appealing to gourmet cheese lovers.

Production Process

Mainland cheese is made using traditional cheese-making techniques combined with modern technology. The process begins with high-quality milk sourced from New Zealand dairy farms. The milk is pasteurized and then inoculated with specific cultures to develop the desired flavor and texture. After curdling, the curds are cut, cooked, and pressed into molds. The cheese is then aged under controlled conditions to enhance its flavor.

Marketing and Branding

Mainland is known for its distinctive marketing campaigns, often highlighting the natural and pure qualities of New Zealand's dairy products. The brand's slogan, "Good things take time," emphasizes the careful aging process that contributes to the cheese's superior taste.

Distribution

Mainland cheese is widely available in supermarkets and specialty stores across New Zealand. It is also exported to several countries, including Australia, the United States, and parts of Asia and Europe, where it is appreciated for its quality and flavor.

Related pages

• Cheese
• Fonterra
• Dairy farming in New Zealand
• Cheddar cheese