McDonald's Monopoly
McDonald's Monopoly[edit | edit source]
McDonald's Monopoly is a sweepstakes sales promotion game that originated in the United States in 1987. The game is based on the classic board game, Monopoly, and is run by the fast-food company McDonald's. The game involves collecting game pieces, which represent properties on a Monopoly board, with the aim of winning prizes.
History[edit | edit source]
The McDonald's Monopoly game was first introduced in 1987 and has been run on an annual basis since then. The game was created by Simon Marketing, a California-based company that was also responsible for the production of McDonald's Happy Meal toys.
Gameplay[edit | edit source]
The game pieces can be obtained from purchasing certain items from McDonald's during the promotional period. Each game piece corresponds to a property on a Monopoly board, and collecting a set of properties can lead to winning a prize. Some game pieces are much rarer than others, which increases the difficulty of collecting a complete set.
Prizes[edit | edit source]
The prizes in McDonald's Monopoly game vary from year to year and can range from small food items to large cash prizes, cars, and even vacations. The rarest game pieces offer the largest prizes.
Controversy[edit | edit source]
In 2001, it was revealed that the McDonald's Monopoly game had been rigged by an insider at Simon Marketing. This led to a major scandal and several legal cases, which are detailed in the McDonald's Monopoly Scandal article.
Impact[edit | edit source]
Despite the controversy, McDonald's Monopoly has remained a popular promotion and has been adapted for markets around the world. The game has also been the subject of academic studies examining its impact on consumer behavior.
See Also[edit | edit source]
References[edit | edit source]
External Links[edit | edit source]
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