McWorld

McWorld

McWorld is a term that refers to the spreading of American culture and political ideals across the world. The term was first coined by Benjamin Barber in his 1995 article "Jihad vs. McWorld" and later expanded upon in his book of the same name.

Origins and Concept

Benjamin Barber, a political theorist, introduced the term McWorld in his article "Jihad vs. McWorld", published in The Atlantic in March 1995. The concept of McWorld represents the globalization of politics and culture, particularly the spread of American consumerist culture and democratic ideals. Barber argued that this global monoculture erodes traditional values and identities, leading to a homogenized world.

McWorld vs. Jihad

In his work, Barber contrasts McWorld with Jihad, which he defines as the forces of traditionalism and tribalism that resist global integration. While McWorld promotes a single global culture, Jihad represents a backlash against this trend, promoting parochialism and fundamentalism. Barber suggests that both forces are detrimental to democracy, with McWorld promoting passive acceptance of consumer culture and Jihad fostering intolerance and conflict.

Criticism and Reception

Barber's concept of McWorld has been both praised and criticized. Some scholars argue that the idea oversimplifies the complex processes of globalization and cultural change. Others have praised Barber's work for highlighting the tensions between global integration and local identities.

Influence and Legacy

Despite the criticisms, the concept of McWorld has had a significant impact on discussions about globalization and culture. It has been used to analyze a wide range of phenomena, from the spread of American fast food chains to the global influence of American media and entertainment.

See Also

• Globalization
• Cultural Imperialism
• Americanization

References

• Barber, Benjamin R. "Jihad vs. McWorld." The Atlantic, March 1995.
• Barber, Benjamin R. Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World. New York: Ballantine Books, 1996.

External Links

• "Jihad vs. McWorld" in The Atlantic
• Benjamin Barber's official website