Mecca-Cola

A cola-flavored carbonated beverage

The logo of Mecca-Cola

Mecca-Cola is a cola-flavored carbonated beverage that originated in France and is marketed as an alternative to American brands such as Coca-Cola and Pepsi. It was founded in 2002 by Tawfik Mathlouthi, a French-Tunisian entrepreneur, with the aim of providing a product that aligns with certain ethical and political values, particularly in support of Palestinian causes.

History

Mecca-Cola was launched in November 2002, initially targeting the Muslim market as a form of protest against American foreign policy, particularly in the Middle East. The brand quickly gained popularity in Europe and the Middle East, capitalizing on the growing demand for products that reflect Islamic values and support for the Palestinian cause.

The brand's name, "Mecca-Cola," is a play on the name of the holy city of Mecca, although the company emphasizes that it is not affiliated with any religious organization. The choice of name was intended to resonate with Muslim consumers and those sympathetic to the brand's political stance.

Product and Marketing

Mecca-Cola is marketed as a "politically conscious" soft drink. The company donates 10% of its profits to humanitarian projects, with a focus on supporting Palestinian children and other charitable causes. This commitment to social responsibility is a key aspect of the brand's identity.

The beverage itself is similar in taste to other cola drinks, but it is distinguished by its branding and the values it represents. Mecca-Cola is available in various sizes, including cans and bottles, and is distributed in over 60 countries worldwide.

The brand's marketing strategy often includes slogans that emphasize its ethical stance, such as "No more drinking stupid, drink with commitment." This approach has helped Mecca-Cola to establish a niche market among consumers who are looking for products that align with their political and ethical beliefs.

Cultural Impact

Mecca-Cola has been part of a broader trend of "anti-globalization" products that challenge the dominance of Western brands. It has inspired similar initiatives in other regions, such as Qibla Cola in the United Kingdom and Zamzam Cola in Iran.

The brand has also been featured in various media outlets and has been the subject of academic studies on consumer behavior and political branding. Its success has demonstrated the potential for niche products to capture market share by appealing to specific cultural and political identities.

Related pages

• Cola
• Coca-Cola
• Pepsi
• Qibla Cola
• Zamzam Cola