Miami Grill

American fast food restaurant chain

Miami Grill logo

Miami Grill, formerly known as Miami Subs Grill, is an American fast food restaurant chain based in South Florida. The chain is known for its diverse menu that includes subs, pitas, burgers, chicken wings, cheesesteaks, and gyros. Miami Grill operates under the franchise model and has expanded its presence both domestically and internationally.

History

Miami Grill was founded in 1988 by Gus Boulis, a Greek immigrant, in Key West, Florida. Originally named Miami Subs Grill, the restaurant quickly gained popularity for its eclectic menu and vibrant atmosphere. The chain expanded rapidly throughout the 1990s, becoming a staple in the South Florida dining scene.

In 2012, the company underwent a rebranding effort, changing its name to Miami Grill to reflect a broader menu and a modernized dining experience. This rebranding was part of a strategic partnership with Armando Christian Pérez, better known as Pitbull, who became a significant brand ambassador and equity partner.

Menu

Miami Grill offers a wide variety of menu items that cater to diverse tastes. The menu includes classic American fast food items such as burgers and fries, as well as international offerings like gyros and pitas. The restaurant is particularly known for its Philly cheesesteaks and chicken wings, which are available in various flavors and heat levels.

Signature Items

• Philly Cheesesteak: A classic sandwich made with thinly sliced beef, melted cheese, and grilled onions, served on a hoagie roll.
• Gyros: Traditional Greek dish featuring seasoned meat, typically lamb or beef, served in a pita with lettuce, tomato, onion, and tzatziki sauce.
• Chicken Wings: Available in a variety of flavors, including mild, hot, and barbecue.
• Burgers: Made with 100% beef patties, served with a variety of toppings.

Locations

Miami Grill has locations throughout the United States, with a strong presence in Florida. The chain has also expanded internationally, with restaurants in countries such as Guyana and New Zealand. The franchise model allows for flexibility in location design and menu offerings, catering to local tastes and preferences.

Franchising

Miami Grill operates primarily through a franchise model, allowing entrepreneurs to open and operate their own Miami Grill locations. The company provides support in areas such as site selection, training, marketing, and operations. This model has facilitated the chain's growth and adaptation to different markets.

Related pages

• Fast food restaurant
• Franchising
• Pitbull (rapper)