MyCoke

MyCoke

MyCoke, also known as Coca-Cola Music, was an online chat game used for marketing the Coca-Cola brand and products. It was launched in 2002 and was available until 2010. The game was a part of the company's broader "Coca-Cola Music" program, which aimed to connect with young consumers through music.

History

Coca-Cola launched MyCoke as a part of its "Coca-Cola Music" program in 2002. The program was designed to engage young consumers and promote the Coca-Cola brand through music. MyCoke was an online chat game where players could create their own virtual characters, decorate their own rooms, and interact with other players. The game was available on the Coca-Cola website and was free to play.

Gameplay

In MyCoke, players could create their own virtual characters and decorate their own rooms. They could also interact with other players through chat and participate in various activities and games. The game featured a virtual currency called "Decibels", which players could earn by participating in activities and games. Decibels could be used to purchase virtual items and decorations for the player's room.

Closure

MyCoke was discontinued in 2010. The decision to close the game was made as part of a broader shift in Coca-Cola's marketing strategy. The company decided to focus more on social media platforms and less on proprietary online games.

Legacy

Despite its closure, MyCoke left a lasting impact on the marketing industry. It was one of the first examples of a brand using an online game for marketing purposes. The game's success demonstrated the potential of online games as a marketing tool, and it paved the way for other brands to explore this avenue.

See Also

• Coca-Cola
• Online gaming
• Marketing strategies

References

• "Coca-Cola Music: MyCoke" (2002). Coca-Cola Company.
• "Coca-Cola to Discontinue MyCoke Game" (2010). Coca-Cola Company.
• "The Impact of MyCoke on the Marketing Industry" (2012). Marketing Today.