Nesbitt's

Nesbitt's is a brand of fruit-flavored soft drinks that originated in the United States. The brand is known for its orange-flavored soda, which has been a popular choice among consumers for many years. Nesbitt's history dates back to the 1920s, making it a brand with a rich heritage in the soft drink industry.

History

Nesbitt's was founded in 1924 by Hugh S. Nesbitt, a Los Angeles-based chemist who initially started the company as a producer of orange juice. The brand quickly evolved, and by the 1940s, Nesbitt's Orange was introduced as a carbonated soft drink. The drink became famous for its distinctive sweet and tangy flavor, derived from California oranges. During the mid-20th century, Nesbitt's became one of the most popular orange sodas in the United States, competing closely with other brands such as Fanta and Sunkist.

Product Range

Over the years, Nesbitt's expanded its product range to include a variety of flavors beyond the classic orange. These have included lemon-lime, root beer, and cream soda among others. However, the orange flavor remains the flagship product and the most associated with the Nesbitt's brand.

Advertising

Nesbitt's advertising campaigns have played a significant role in its popularity. In the 1940s and 1950s, the brand was known for its catchy slogans and endorsements by celebrities of the era. One of the most notable advertising campaigns was the use of the Nesbitt's Orange Girls, who were featured in promotional materials and advertisements, helping to cement the brand's image in the public's mind.

Acquisitions and Ownership

Throughout its history, Nesbitt's has undergone several changes in ownership. Originally an independent company, it was acquired by the Clorox Company in the 1970s. Since then, the brand has changed hands multiple times and is currently owned by Big Red, Inc., a beverage company based in Texas. Despite these changes, Nesbitt's has maintained its classic flavor and branding, appealing to both nostalgic consumers and new generations alike.

Cultural Impact

Nesbitt's has had a notable impact on American culture, particularly in the mid-20th century. Its presence in diners, drive-ins, and on television and radio advertisements helped to solidify its status as a quintessential American soft drink. The brand has also been mentioned in various forms of media, contributing to its iconic status.

Current Status

Today, Nesbitt's continues to be sold in the United States and in select international markets. While it may not hold the same market dominance as it once did, the brand enjoys a loyal following among fans of vintage and craft sodas. Nesbitt's Orange, with its nostalgic appeal and classic taste, remains a beloved choice for those seeking a taste of Americana.