Norms Restaurants

American restaurant chain based in Southern California

Norms Restaurants is a chain of diner-style restaurants located primarily in Southern California. Known for its iconic architecture and 24-hour service, Norms has become a staple in the region's dining culture.

History

Norms Restaurants logo

Norms Restaurants was founded in 1949 by Norm Roybark, a Los Angeles native who envisioned a place where people could enjoy quality food at affordable prices. The first location opened on Sunset Boulevard in Los Angeles, California. The restaurant quickly gained popularity for its friendly service and hearty meals.

In the 1950s and 1960s, Norms expanded throughout Southern California, establishing itself as a beloved local chain. The architecture of Norms, characterized by its Googie-style design, became a defining feature. The distinctive slanted roofs and bold signage were designed to attract motorists in the burgeoning car culture of Los Angeles.

Menu

Norms Restaurants offer a wide variety of dishes, catering to breakfast, lunch, and dinner. The menu includes classic American diner fare such as pancakes, omelettes, burgers, steaks, and salads. Norms is particularly famous for its "Bigger Better Breakfast," which includes eggs, bacon or sausage, hash browns, and toast.

The chain also offers a selection of desserts, including pies and milkshakes, which are popular among patrons. Norms' commitment to providing generous portions at reasonable prices has been a key factor in its enduring popularity.

Architecture

Norms Restaurant on La Cienega Boulevard

The architecture of Norms Restaurants is a significant aspect of its identity. The Googie-style design, which emerged in the mid-20th century, is characterized by futuristic shapes, bold angles, and the use of glass, steel, and neon. This style was influenced by the Space Age and the car culture of the time.

The most famous example of Norms' architecture is the location on La Cienega Boulevard, designed by the architectural firm Armet & Davis. This location has been recognized as a cultural landmark and is celebrated for its preservation of mid-century modern design.

Cultural Impact

Norms Restaurants have become a cultural icon in Southern California, often featured in films, television shows, and music videos. The chain's retro aesthetic and 24-hour service have made it a popular setting for late-night dining and social gatherings.

The brand's slogan, "Where Life Happens," reflects its role as a community hub where people from all walks of life come together to enjoy a meal.

Locations

As of 2023, Norms operates over 20 locations across Southern California, including in cities such as Los Angeles, Orange County, and Riverside County. Each location maintains the classic Norms style while adapting to the needs of its local community.

Related pages

• Diner
• Googie architecture
• List of restaurant chains in the United States

Norm's Restaurant on Pico Boulevard