Nu Skin Enterprises
Nu Skin Enterprises[edit | edit source]
Nu Skin Enterprises is a global direct selling company that develops and distributes personal care products and dietary supplements. The company is headquartered in Provo, Utah, and operates in over 50 markets worldwide. Nu Skin is known for its anti-aging products and its innovative approach to skincare and nutrition.
History[edit | edit source]
Nu Skin Enterprises was founded in 1984 by Blake Roney, Sandie Tillotson, and Steve Lund. The company initially focused on personal care products, emphasizing "all of the good, none of the bad" in their formulations. Over the years, Nu Skin expanded its product line to include nutritional supplements under the brand name Pharmanex.
Products[edit | edit source]
Nu Skin offers a wide range of products, including:
- Personal Care Products: These include skincare, hair care, and oral care products. The company is particularly known for its anti-aging skincare line, which features the ageLOC brand.
- Nutritional Supplements: Under the Pharmanex brand, Nu Skin provides dietary supplements designed to support overall health and wellness.
Business Model[edit | edit source]
Nu Skin operates using a multi-level marketing (MLM) model, where independent distributors sell products directly to consumers and recruit new distributors to join the network. This model allows distributors to earn commissions based on their sales and the sales of their recruits.
Innovation and Research[edit | edit source]
Nu Skin places a strong emphasis on research and development. The company has established the Nu Skin Innovation Center, which focuses on developing new products and technologies. The center collaborates with scientists and researchers to ensure that Nu Skin's products are based on the latest scientific advancements.
Corporate Social Responsibility[edit | edit source]
Nu Skin is committed to corporate social responsibility through its "Force for Good" initiative. The company supports various charitable causes, including children's health and education programs. Nu Skin's Nourish the Children initiative provides meals to malnourished children around the world.
Criticism and Controversies[edit | edit source]
Like many MLM companies, Nu Skin has faced criticism and legal challenges related to its business practices. Critics have raised concerns about the sustainability of the MLM model and the potential for misleading income claims. Nu Skin has addressed these concerns by implementing compliance measures and providing transparency in its business operations.
Related Pages[edit | edit source]
Nu Skin Enterprises Logo
Nu Skin Innovation Center
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