Nuvo (liqueur)

Nuvo (Liqueur)

Nuvo is a sparkling liqueur that has gained popularity for its distinctive pink color and unique flavor. It is produced in France and is primarily consumed in cocktails.

History

Nuvo was first introduced in the market in 2007 by Raphael Yakoby and Nick Storm. The brand was later sold to Diageo, a British multinational alcoholic beverages company. The liqueur quickly gained popularity due to its unique packaging and marketing strategy, which targeted a female demographic.

Production

Nuvo is produced in the region of Cognac, France. The liqueur is made from premium French vodka, white wine, and infused with fruit nectars. The exact recipe and production process is a closely guarded secret.

Taste and Serving Suggestions

Nuvo has a sweet, fruity taste with a hint of citrus. It is often served chilled, either straight or mixed in cocktails. Some popular Nuvo cocktails include the Nuvo Lemon Sorbet and the Nuvo Raspberry Lemonade.

Availability and Market

Nuvo is available in many countries around the world, including the United States, Canada, and the United Kingdom. It is often found in high-end liquor stores and is also available for purchase online.

Controversies

Despite its popularity, Nuvo has faced some criticism for its marketing strategy, which some believe promotes excessive drinking. However, the company has defended its approach, stating that it promotes responsible drinking.

See Also

• List of liqueurs
• Cocktails
• Diageo

References

• [Official Nuvo Website]
• [Diageo Website]

External Links

• [Nuvo on Facebook]
• [Nuvo on Instagram]

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