Oishi (Philippine brand)

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Oishi is a popular snack food brand in the Philippines known for its wide range of products including chips, crackers, and other snack items. The brand is owned by Liwayway Marketing Corporation, a company that has been a significant player in the Philippine snack food industry.

History

Oishi was established in 1946 by the Chan family. Initially, the company started as a small-scale business producing gawgaw (starch) and coffee. Over the years, it expanded its product line to include various snack items, which eventually led to the creation of the Oishi brand.

Products

Oishi offers a diverse range of snack products, including:

• Oishi Prawn Crackers - One of the brand's most iconic products, these are made from real prawn and are known for their crispy texture and savory flavor.
• Oishi Marty’s Cracklin’ - A vegetarian chicharrón made from green peas, providing a healthier alternative to traditional pork chicharrón.
• Oishi Pillows - A snack with a crunchy exterior and a creamy filling, available in various flavors such as chocolate and ube.
• Oishi Ridges - A line of ridged potato chips that come in different flavors like cheese, barbecue, and sour cream.
• Oishi Bread Pan - Baked bread snacks that are available in flavors like garlic and butter.

Market Presence

Oishi has a strong presence not only in the Philippines but also in various international markets. The brand has expanded its reach to countries such as China, Vietnam, Indonesia, and Thailand. This international expansion has helped Oishi become a well-recognized name in the snack food industry across Asia.

Corporate Social Responsibility

Oishi is also involved in various corporate social responsibility (CSR) initiatives. The company has undertaken projects aimed at improving community welfare, supporting education, and promoting environmental sustainability.

See Also

• Liwayway Marketing Corporation
• Snack food
• Philippine cuisine
• List of snack foods