Oishi (Philippine brand)
Oishi
| Product type | Snack food |
|---|---|
| Owner | Liwayway Holdings Company Limited |
| Produced by | |
| Country | Philippines |
| Introduced | 1974 |
| Discontinued | |
| Related brands | |
| Markets | Worldwide |
| Previous owners | |
| Registered as a trademark in |
Oishi is a well-known snack food brand originating from the Philippines. It is owned by Liwayway Holdings Company Limited, a company that has expanded its reach to various international markets.
History[edit | edit source]
Oishi was introduced in 1974 by Liwayway Marketing Corporation, which was founded by Carlos Chan. The brand quickly gained popularity in the Philippines due to its wide range of snack products, including potato chips, corn snacks, and prawn crackers.
Products[edit | edit source]
Oishi offers a diverse array of snack products that cater to different tastes and preferences. Some of the popular products include:
- Oishi Prawn Crackers - A classic snack made from real prawn and tapioca starch.
- Oishi Marty’s Cracklin’ - A vegetarian chicharrón made from green peas.
- Oishi Pillows - A crunchy snack with a creamy filling.
- Oishi Ridges - A line of ridged potato chips available in various flavors.
International Presence[edit | edit source]
Oishi has expanded beyond the Philippines and is now available in several countries across Asia, North America, and Europe. The brand's international success is attributed to its ability to adapt to local tastes while maintaining the quality and flavor of its products.
Marketing and Sponsorships[edit | edit source]
Oishi has engaged in various marketing campaigns and sponsorships to promote its brand. It has sponsored events such as sports tournaments and music festivals, and has collaborated with popular celebrities and influencers to reach a wider audience.
See Also[edit | edit source]
References[edit | edit source]
External Links[edit | edit source]
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