Oishi (Philippine brand)

Oishi is a prominent Philippine brand known for its wide range of snack products. The brand is owned by Liwayway Holdings Company Limited, a multinational conglomerate that has expanded its reach across various countries in Asia and beyond. Oishi's product line includes a variety of snacks such as potato chips, corn snacks, wheat-based snacks, and beverages, catering to a diverse palate of tastes and preferences.

History

The origins of Oishi trace back to the post-World War II era when the company started as Liwayway Marketing Corporation, focusing initially on repacking corn starch. Under the leadership of the founding family, the company ventured into the snack food industry, launching the Oishi brand in the 1970s. The brand name, which means "delicious" in Japanese, reflects the company's commitment to producing tasty and high-quality snack products. Over the years, Oishi has grown significantly, becoming a household name in the Philippines and establishing a strong presence in the international market.

Product Range

Oishi's product portfolio is diverse, encompassing a wide range of flavors and snack types. Some of its popular products include:

• Oishi Prawn Crackers - A savory snack made from real prawn extract, available in various flavors.
• Oishi Potato Fries - Thinly sliced potato snacks that are lightly seasoned.
• Oishi Marty's Cracklin - A vegetarian take on the traditional chicharron, made from green peas.
• Oishi Bread Pan - A unique snack that combines the flavors of bread and chips, available in different seasonings.

In addition to these, Oishi has continuously innovated its product line by introducing new flavors and snack varieties, keeping up with changing consumer tastes and preferences.

Market Presence

Oishi has established a strong market presence not only in the Philippines but also in several other countries in Asia, including China, Vietnam, Thailand, and Indonesia. The brand's international expansion has been driven by its ability to adapt to local tastes while maintaining the quality and flavor that Oishi is known for. This global reach has helped Oishi to become a recognized name in the snack food industry, competing with both local and international brands.

Corporate Social Responsibility

Oishi is committed to giving back to the community through various corporate social responsibility (CSR) initiatives. These programs focus on education, environmental sustainability, and community development, reflecting the company's dedication to making a positive impact on society.

Conclusion

Oishi stands as a testament to the success of Filipino entrepreneurship and innovation in the snack food industry. With its rich history, diverse product range, and strong market presence, Oishi continues to delight consumers around the world with its delicious and high-quality snacks.