Oriental Brewery

Oriental Brewery (OB) is a South Korean brewery company established in 1933. It is one of the largest breweries in the country, known for its popular beer brands such as Cass and OB Lager.

History

Oriental Brewery was first established in 1933, during the period of Japanese occupation. After the liberation of Korea, the company was re-established in 1952 as Doosan Brewery. In 1995, the company was renamed to its current name, Oriental Brewery.

Ownership

Over the years, Oriental Brewery has changed hands multiple times. It was initially owned by the Doosan Group, a South Korean conglomerate. In 1998, it was sold to InBev, a Belgian-Brazilian multinational drink and brewing company. In 2009, InBev sold the company to Kohlberg Kravis Roberts (KKR), a private equity firm. However, in 2014, InBev bought back the company from KKR.

Products

Oriental Brewery produces a variety of beer brands. The most popular among them is Cass, which is the most consumed beer in South Korea. Other notable brands include OB Lager, Aleston, and Cafri.

Market Share

Oriental Brewery holds a significant share in the South Korean beer market. As of 2020, it holds approximately 60% of the market share, making it the largest brewery in the country.

See Also

• Beer in South Korea
• Hite Brewery
• List of breweries in South Korea