Oxo

Oxo

Oxo is a brand of food products, including stock cubes, herbs, and spices, owned by Premier Foods in the United Kingdom. The brand is best known for its Oxo cube, a concentrated stock cube used in cooking to add flavor to various dishes.

History

The Oxo brand was first introduced in 1899 by the Liebig's Extract of Meat Company. The original product was a meat extract, which was later developed into the now-famous stock cube in 1910. The brand gained popularity during World War I when it was included in soldiers' rations.

Products

Oxo offers a variety of products, including:

• Oxo Cubes: Concentrated stock cubes available in different flavors such as beef, chicken, and vegetable.
• Oxo Stock Pots: Gel-based stock pots that dissolve easily in hot water.
• Oxo Herbs and Spices: A range of dried herbs and spices for cooking.

Usage

Oxo cubes are typically dissolved in hot water to create a stock or broth, which can be used as a base for soups, stews, and sauces. They can also be crumbled directly into dishes to enhance flavor.

Marketing

Oxo has been known for its memorable advertising campaigns, including the long-running "Oxo Family" television commercials in the UK, which depicted a typical British family using Oxo products in their daily meals.

Related Pages

• Premier Foods
• Stock (food)
• Herbs and spices
• World War I