Pams (brand)

Pams is a well-known brand of grocery products in New Zealand, offering a wide range of food and household items. The brand is owned by Foodstuffs, a major New Zealand supermarket cooperative that operates several retail brands across the country. Pams products are available exclusively in Foodstuffs' supermarket chains, including New World, PAK'nSAVE, and Four Square stores. The brand has become synonymous with quality and value, catering to the diverse needs of New Zealand consumers.

History

Pams was introduced in the 1930s, initially as a line of canned fruit and vegetables. Over the decades, it has expanded its product range significantly to include a variety of pantry staples, frozen foods, dairy products, snacks, and beverages, among others. The brand has also ventured into non-food items, such as cleaning supplies and personal care products. Pams has grown to become one of the most recognized and trusted brands in New Zealand, with a reputation for offering good quality at affordable prices.

Product Range

The Pams product range is extensive, covering almost every category of grocery items. Some of the key categories include:

• Bakery and Bread
• Cereals and Breakfast Foods
• Confectionery and Snacks
• Dairy and Eggs
• Drinks (including juices, sodas, and water)
• Frozen Foods
• Meat, Poultry, and Seafood
• Pantry Staples (rice, pasta, canned goods)
• Vegetables and Fruits
• Health and Beauty Products
• Cleaning and Household Items

Pams is also known for its commitment to quality and innovation, regularly introducing new products to meet changing consumer preferences and dietary needs, such as gluten-free, organic, and vegan options.

Brand and Marketing

Pams has developed a strong brand identity, characterized by its distinctive logo and packaging design. The brand frequently engages in marketing campaigns across various media channels to promote its products and values. Pams' marketing efforts often emphasize the brand's New Zealand heritage, quality, and affordability.

Sustainability and Social Responsibility

Pams and its parent company, Foodstuffs, are committed to sustainability and social responsibility. The brand has undertaken various initiatives to reduce its environmental impact, including reducing packaging waste and promoting recyclable materials. Pams also supports local communities through charitable donations and sponsorships.

See Also

• Foodstuffs (NZ) Ltd
• Supermarket chains in New Zealand
• Private label brands