Parkay

Parkay Margarine

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Advertisement for Parkay Margarine, 1942

Parkay Margarine is a brand of margarine that has been a staple in American households since its introduction in the 1930s. Known for its creamy texture and buttery flavor, Parkay has been marketed as a versatile spread suitable for a variety of culinary uses.

History

Parkay was introduced by the Kraft Foods company in the 1930s as a cost-effective alternative to butter. During the Second World War, butter was rationed, and margarine became a popular substitute. Parkay capitalized on this demand with effective marketing campaigns, including memorable advertisements such as the "Better get some more Parkay!" campaign from 1942.

Composition

Parkay Margarine is made primarily from vegetable oils, which are partially hydrogenated to achieve a solid consistency at room temperature. The product is fortified with vitamins A and D, making it a nutritious alternative to butter. The margarine is also flavored to mimic the taste of butter, using natural and artificial flavorings.

Uses

Parkay is used in a variety of culinary applications. It can be spread on bread, used in baking, or melted over vegetables. Its versatility and affordability have made it a popular choice for both home cooks and professional chefs.

Marketing

The brand has been known for its innovative marketing strategies. The "Better get some more Parkay!" advertisement from 1942 is a classic example of how Parkay positioned itself as an essential household product. The advertisement featured a catchy slogan and appealing imagery to attract consumers.

Related Pages

• Margarine
• Butter
• Kraft Foods
• World War II