Paso de los Toros (drink)

Paso de los Toros (drink)

Paso de los Toros is a popular carbonated soft drink originating from Uruguay. It is particularly known for its distinctive bitter flavor, primarily derived from the extract of the grapefruit. The drink was first introduced in the town of Paso de los Toros, which is situated in the central region of Uruguay, giving the beverage its name.

The brand was established in the early 1960s and has since become a staple in the South American soft drink market. Paso de los Toros is available in several flavors, with Pomelo (grapefruit) being the most popular and iconic. Other flavors include Tonica (tonic), Manzana (apple), and Naranja (orange), each catering to diverse consumer preferences while maintaining the brand's signature bitter edge.

PepsiCo acquired Paso de los Toros in 1996, integrating it into its extensive portfolio of soft drinks. This acquisition allowed the brand to expand its distribution beyond Uruguay, reaching other Latin American countries and catering to a broader audience. Despite its international growth, Paso de los Toros maintains a strong cultural identity and connection to its Uruguayan roots.

The drink is commonly consumed on its own or used as a mixer in cocktails, offering a unique alternative to more traditional soft drink flavors. Its bitter taste provides a refreshing contrast to the sweetness found in many other carbonated beverages, making it a favored choice among adults seeking a more sophisticated soft drink option.

Paso de los Toros has also been involved in various marketing campaigns in South America, often emphasizing its Uruguayan heritage and the distinctive taste of its products. These efforts have helped to solidify the brand's presence in the competitive soft drink market and foster a loyal consumer base.

See also

• Soft drink
• Grapefruit
• PepsiCo