Peace tea

Peace Tea is a brand of iced tea and soft drink products produced by the Coca-Cola Company. It was originally launched by the Monster Beverage Company in December 2009, before being acquired by Coca-Cola in 2015. Peace Tea is known for its variety of flavors and its distinctive, colorful packaging, which often features peace-related imagery such as peace signs and flowers, reflecting its brand ethos of promoting peace and positivity.

History

Peace Tea was introduced to the market in 2009 by the Monster Beverage Company, with the aim of providing a high-quality, flavorful iced tea option that also conveyed a message of peace and social responsibility. The brand quickly gained popularity, particularly among younger consumers, for its unique flavors and its engagement with social causes. In 2015, the Coca-Cola Company acquired Peace Tea from Monster Beverage as part of a larger strategic partnership between the two companies. Since the acquisition, Coca-Cola has continued to expand the Peace Tea product line and distribution.

Product Line

Peace Tea offers a wide range of iced tea flavors, including but not limited to:

• Caddy Shack (lemon tea)
• Razzleberry (raspberry tea)
• Sweet Lemon (sweet lemon tea)
• Green Tea
• Peach Party (peach tea)
• Sno-Berry (blueberry tea)

Each flavor is sold in 23 oz cans, and the brand prides itself on not using artificial flavors or colors. Peace Tea also emphasizes its commitment to social causes, with various campaigns and messages promoting peace and positivity.

Marketing and Social Impact

Peace Tea's marketing strategies are heavily focused on promoting a message of peace and positivity. The brand utilizes vibrant, colorful packaging and engages with its audience through social media and various marketing campaigns aimed at encouraging acts of kindness and social responsibility. Peace Tea has also been involved in various charitable activities and partnerships aimed at supporting communities and promoting peace.

Controversies

Despite its positive message, Peace Tea has faced criticism, particularly regarding its sugar content and the health implications of consuming sugary beverages. However, the brand has maintained its popularity, with many consumers drawn to its flavors and the message it promotes.

See Also

• Iced tea
• Soft drink
• Coca-Cola Company
• Monster Beverage