Pei Wei Asian Diner

Pei Wei Asian Diner is an American restaurant chain specializing in Pan-Asian cuisine. The chain was founded in 2000 by P.F. Chang's China Bistro, a company known for its upscale American Chinese restaurants. Pei Wei Asian Diner operates under the fast-casual concept, providing the convenience of counter service and the quality of sit-down dining.

History

Pei Wei Asian Diner was conceived as a more casual, cost-effective counterpart to P.F. Chang's. The first location opened in Scottsdale, Arizona in 2000. The chain quickly expanded across the United States, and by 2010, it had over 200 locations. In 2017, Pei Wei Asian Diner was sold to Centerbridge Partners, a private investment firm.

Menu

The menu at Pei Wei Asian Diner features a variety of Pan-Asian dishes, including Chinese, Thai, Japanese, and Vietnamese. Popular menu items include Kung Pao chicken, Pad Thai, and Teriyaki bowls. The restaurant also offers a selection of vegetarian and gluten-free options.

Business Model

Pei Wei Asian Diner operates under a fast-casual business model. This model combines the convenience and efficiency of fast food with the quality and atmosphere of a sit-down restaurant. Customers order at the counter and are then served at their table. This model allows for a higher turnover rate and lower labor costs compared to traditional sit-down restaurants.

Criticism and Controversy

Pei Wei Asian Diner has faced criticism for its use of MSG and other additives in its food. In response, the company has made efforts to improve the quality of its ingredients and provide more transparency about its food preparation practices.

See Also

• List of restaurant chains in the United States
• Fast casual restaurant
• Pan-Asian cuisine

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