Pep Cereal

Pep Cereal is a breakfast cereal that was produced by the Kellogg's company, and was marketed with a variety of health claims. It was introduced in the early 20th century and was discontinued in the late 1970s.

History

Kellogg's introduced Pep Cereal in 1923 as a part of their line of ready-to-eat breakfast cereals. The cereal was one of the first to be fortified with vitamins, a trend that would become common in the cereal industry. The cereal was marketed as a health food, with advertisements claiming that it could help improve digestion and provide essential nutrients.

Product Description

Pep Cereal was a flaked cereal, similar in appearance to Corn Flakes. It was made from wheat and was fortified with vitamins, including Vitamin B1 (thiamin), Vitamin B2 (riboflavin), and Vitamin D. The cereal was also a source of iron.

Marketing and Advertising

Pep Cereal was heavily advertised in the mid-20th century, with ads appearing in print, on radio, and on television. The cereal was often marketed towards children, with ads featuring popular comic strip characters like Superman and Batman. Pep Cereal was also one of the first cereals to include prizes in the box, a marketing tactic that would become a staple of the cereal industry.

Discontinuation

Despite its popularity, Pep Cereal was discontinued by Kellogg's in the late 1970s. The exact reasons for the discontinuation are unclear, but it is likely that the cereal was unable to compete with newer, more popular cereals.

Legacy

While Pep Cereal is no longer available, its impact on the cereal industry is still felt today. The cereal's use of vitamin fortification set a precedent that many other cereals would follow, and its marketing tactics, such as the inclusion of prizes in the box, are still used by cereal companies today.

See Also

• List of breakfast cereals
• Kellogg's
• History of breakfast cereals

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