Pepsi Blue

Pepsi Blue

Pepsi Blue was a berry-flavored soft drink produced by PepsiCo and launched in mid-2002. It was marketed towards teenagers and young adults and was in direct competition with Coca-Cola's Vanilla Coke. Pepsi Blue was discontinued in the United States and Canada in 2004, but it remains available in some other countries.

History

Pepsi Blue was launched after a significant marketing campaign that included commercials featuring the band Sevendust and the song "Blue (Da Ba Dee)" by Eiffel 65. The drink was also promoted through various other media, including television, cinema, and in-store sampling events.

Flavor and Color

Pepsi Blue was a bright blue in color and had a berry flavor. The flavor was a result of taste-testing over 100 flavors over a 9-month period. The blue color was achieved using Blue 1, a highly controversial coloring agent banned in numerous countries.

Reception

The reception to Pepsi Blue was mixed. Some consumers enjoyed the unique flavor and bold color, while others felt it was too sweet or artificial tasting. Despite the mixed reviews, Pepsi Blue maintained a strong following of dedicated fans who were disappointed when it was discontinued.

Discontinuation

Pepsi Blue was discontinued in the United States and Canada in 2004. The decision to discontinue the product was due to poor sales and negative publicity surrounding the use of Blue 1, the coloring agent used to give the drink its distinctive color.

Availability

Despite being discontinued in North America, Pepsi Blue is still available in some countries, including the Philippines and Indonesia. In these markets, the drink continues to be popular, particularly among younger consumers.

Legacy

Pepsi Blue's legacy lives on through its dedicated fan base. There are numerous online petitions and social media groups dedicated to bringing back the drink. In 2021, PepsiCo announced a limited-time return of Pepsi Blue in the United States, much to the delight of its fans.

See Also

• PepsiCo
• List of Pepsi variations
• Coca-Cola Vanilla

External Links

• PepsiCo Official Website
• Pepsi US on Facebook