Pepsi Blue

Pepsi Blue

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A bottle of Pepsi Blue

Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was first introduced in 2002 and was marketed as a "berry cola fusion." The drink is notable for its bright blue color, which is achieved using Blue 1, a food coloring agent.

History

Pepsi Blue was launched in the United States and Canada in mid-2002. The introduction of Pepsi Blue was part of a broader strategy by PepsiCo to capture the attention of younger consumers and compete with rival Coca-Cola's Vanilla Coke.

The drink was initially met with mixed reviews. Some consumers enjoyed the unique berry flavor, while others found it too sweet or artificial. Despite the mixed reception, Pepsi Blue developed a cult following.

Discontinuation and Reintroduction

Pepsi Blue was discontinued in the United States and Canada in 2004, just two years after its launch. However, it continued to be available in some international markets, including Indonesia and the Philippines.

In 2021, PepsiCo announced a limited-time reintroduction of Pepsi Blue in the United States, much to the delight of its fans. This reintroduction was part of a trend of bringing back nostalgic products to appeal to consumers' sense of nostalgia.

Ingredients

Pepsi Blue's ingredients include carbonated water, high fructose corn syrup, natural and artificial flavors, citric acid, sodium benzoate (preservative), caffeine, gum arabic, and Blue 1.

Marketing

The marketing campaign for Pepsi Blue was heavily targeted towards teenagers and young adults. PepsiCo used a variety of promotional strategies, including partnerships with popular music artists and sponsorship of events. The drink was often associated with the "extreme" sports and music culture of the early 2000s.

Related pages

• PepsiCo
• Soft drink
• Coca-Cola
• Vanilla Coke