REWE

REWE Neu Isenburg

REWE Group is a German diversified retail and tourism group based in Cologne, Germany. It is one of Europe's leading retail companies, with a significant presence in the German and European markets. The group operates supermarkets, hypermarkets, discount stores, convenience stores, and travel agencies.

History

The REWE Group was founded in 1927 in Cologne, Germany, by a cooperative of retailers aiming to improve their purchasing power. The name REWE comes from the acronym for Revisionsverband der Westkauf-Genossenschaften, which translates to "Audit Association of West Purchase Cooperatives". Over the decades, REWE has grown through various acquisitions and expansions, both within Germany and internationally.

Operations

REWE Group's operations are divided into several business segments: REWE Supermarkets, PENNY Discount Stores, Toom Baumarkt DIY stores, BIPA drugstores, and DER Touristik for travel and tourism. Each of these segments caters to different market needs and customer bases.

REWE Supermarkets

REWE Supermarkets are full-service stores offering a wide range of food and non-food products. They are known for their focus on quality, freshness, and regional products. REWE supermarkets are located primarily in urban and suburban areas.

PENNY Discount Stores

PENNY operates as the group's discount store chain, offering a more limited assortment of products at lower prices. PENNY stores are found in both urban and rural areas across Europe.

Toom Baumarkt DIY Stores

Toom Baumarkt is REWE Group's home improvement and DIY store chain. It offers a broad selection of products for home renovation, gardening, and DIY projects.

BIPA Drugstores

BIPA drugstores provide a range of personal care, beauty, and health products. They are primarily located in Austria.

DER Touristik

DER Touristik is the tourism division of REWE Group, offering a wide range of travel services, including package holidays, hotel bookings, and airline tickets. It operates several travel agencies and online platforms.

Sustainability

REWE Group places a strong emphasis on sustainability and corporate responsibility. The company has implemented various initiatives aimed at reducing its environmental footprint, such as promoting organic products, reducing food waste, and improving energy efficiency in its stores and operations.

Challenges and Outlook

Like many retail companies, REWE Group faces challenges such as digital transformation, changing consumer behaviors, and competition from online retailers. However, the company continues to invest in innovation, e-commerce, and sustainability initiatives to maintain its competitive edge and meet the evolving needs of its customers.

See Also

• Retail
• Supermarket
• Discount Store
• DIY Store
• Tourism