Red Robin

6312 S Fiddlers Green Circle, Greenwood Village, Colorado

Red Robin Restaurant Exterior 2015

Red Robin Gourmet Burgers and Brews, commonly known as Red Robin, is an American chain of casual dining restaurants. Founded in 1969 in Seattle, Washington, Red Robin has grown to become a well-known establishment in the United States, offering a wide variety of gourmet burgers, sandwiches, salads, and an extensive selection of beverages. The brand is particularly noted for its unique burger creations and the "Bottomless Steak Fries" concept, which allows customers unlimited refills of fries with their burger orders.

History

The first Red Robin stood at the corner of Furhman and Eastlake Avenues E. in Seattle, in a building dating from 1940. Originally a tavern, the establishment was named after an old hit song "When the Red, Red Robin (Comes Bob, Bob, Bobbin' Along)." The tavern was purchased by Gerry Kingen in 1969, who expanded the menu to include burgers and eventually transformed it into a restaurant. The concept of gourmet burgers in a casual dining setting caught on, and the chain began to expand in the 1970s and 1980s, first across the Pacific Northwest and then nationwide.

Menu

Red Robin's menu features a wide variety of items, but it is best known for its gourmet burgers. Each burger is made with fresh, never frozen, beef and is served with Bottomless Steak Fries, which customers can refill as many times as they want. The menu also includes a variety of appetizers, salads, soups, and entrees, as well as a selection of alcoholic and non-alcoholic beverages. Red Robin caters to a broad audience by offering a range of options for those with dietary restrictions, including vegetarian and gluten-free choices.

Locations

As of the last update, Red Robin operates over 500 restaurants across the United States. These locations are a mix of corporate-owned and franchise-operated restaurants. Red Robin has also expanded internationally, with locations in Canada, and continues to explore opportunities for growth in other countries.

Marketing and Promotions

Red Robin is known for its innovative marketing strategies, which often include promotions, discounts, and loyalty programs. The Red Robin Royalty program is a notable example, offering members perks such as a free birthday burger, rewards for every tenth item purchased, and special offers for military and teachers.

Corporate Social Responsibility

Red Robin is committed to corporate social responsibility, with initiatives focusing on sustainability, community involvement, and charitable giving. The company has implemented measures to reduce its environmental footprint, including energy efficiency improvements and waste reduction practices. Additionally, Red Robin supports various charitable organizations and events, contributing to the well-being of the communities it serves.

Challenges and Controversies

Like many restaurant chains, Red Robin has faced its share of challenges and controversies, including labor disputes, health and safety concerns, and the impact of economic downturns on the restaurant industry. The company has made efforts to address these issues, implementing policies and practices aimed at improving employee welfare, ensuring food safety, and adapting to changing market conditions.

Conclusion

Red Robin Gourmet Burgers and Brews remains a popular choice for casual dining, known for its gourmet burgers, Bottomless Steak Fries, and family-friendly atmosphere. Despite facing challenges inherent in the restaurant industry, the company continues to grow and evolve, maintaining its commitment to quality, innovation, and community involvement.

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