Rexall

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Rexall

Rexall is a chain of American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1903, licensed the Rexall brand name to as many as 12,000 drug stores across the United States from 1920 to 1977.

History

The Rexall Drug Company was established in Boston, Massachusetts, in 1902 by Louis K. Liggett and 40 other pharmacists. The name "Rexall" was created from the phrase "Rx for all", symbolizing the company's goal to provide prescription drugs for everyone.

In 1903, the United Drug Company was formed as a cooperative of independent pharmacists. By 1915, it operated 40 stores plus 400 member stores. In 1920, the United Drug Company introduced the Rexall name, which was used for their store-branded products.

Business Model

The Rexall business model focused on selling a wide range of pharmaceutical products under the Rexall name. This included everything from vitamins and minerals to over-the-counter drugs and prescription medications. The company also sold a variety of other products, such as cosmetics, household goods, and food items.

Legacy

Despite the decline of the Rexall store chain, the Rexall name lives on in the Rexall Sundown brand, which produces vitamins and nutritional supplements. The brand is currently owned by the Nature's Bounty Co., a manufacturer of vitamins and nutritional supplements.

See Also

• Pharmacy
• Drugstore
• Pharmaceutical industry in the United States