Richard and Maurice McDonald
Richard McDonald and Maurice McDonald | |
|---|---|
| File:McDonalds original.jpg The McDonald brothers in front of the original McDonald's restaurant in San Bernardino, California, 1948 | |
| Born | February 16, 1909 (Richard)
November 26, 1902 (Maurice) Manchester, New Hampshire, U.S. (Richard)
Manchester, New Hampshire, U.S. (Maurice) |
| Died | July 14, 1998 (aged 89) (Richard)
December 11, 1971 (aged 69) (Maurice) Manchester, New Hampshire, U.S. |
| Occupation | Restaurateurs, entrepreneurs |
| Known for | Founding McDonald's fast food chain |
Richard McDonald (February 16, 1909 – July 14, 1998) and Maurice McDonald (November 26, 1902 – December 11, 1971) were American restaurateurs and entrepreneurs who founded the McDonald's fast food chain. They developed the "Speedee Service System" in 1948, which revolutionized the fast food industry by emphasizing speed and efficiency in food preparation and service.
Early life and career[edit | edit source]
Richard and Maurice McDonald were born in Manchester, New Hampshire, in 1909 and 1902, respectively. In 1926, they moved to California and opened a movie theater in Monrovia, where they also sold hot dogs and popcorn. They later opened a drive-in restaurant in nearby Pasadena, which they called McDonald's Bar-B-Q.
Development of the Speedee Service System[edit | edit source]
In 1940, the McDonald brothers moved their restaurant to San Bernardino, California, where they simplified their menu and focused on serving only hamburgers, fries, and drinks. They also introduced a streamlined cooking process and implemented a system of self-service, where customers would order at a window and then receive their food quickly and efficiently.
In 1948, the McDonald brothers developed the "Speedee Service System", which further streamlined the cooking and serving process. The system emphasized speed and efficiency, with each employee specializing in a specific task and using precise methods to prepare and serve food. This system reduced the time it took to prepare and serve food, allowing the McDonald's restaurant to serve more customers in less time.
Franchising and expansion[edit | edit source]
In 1953, the McDonald brothers franchised their concept to businessman Ray Kroc, who opened the first McDonald's franchise in Des Plaines, Illinois. Kroc eventually bought out the McDonald brothers' share of the company for $2.7 million in 1961, and went on to build the McDonald's chain into a global brand.
Legacy[edit | edit source]
The McDonald brothers' Speedee Service System revolutionized the fast food industry, setting a new standard for speed, efficiency, and consistency in food preparation and service. The McDonald's chain has since become one of the largest and most recognizable fast food brands in the world, with over 38,000 restaurants in more than 100 countries.
References[edit | edit source]
External links[edit | edit source]
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