Ricola AG

Ricola AG is a Swiss manufacturer of cough drops and breath mints. The company was founded in 1930 by Emil Richterich and is known for its unique blend of thirteen herbs used in its products.

History

Ricola AG was established in 1930 in Laufen, Switzerland by Emil Richterich. The company initially started as a small confectionery shop before expanding into the production of herbal cough drops and teas. The name "Ricola" is derived from Richterich & Co. Laufen.

Products

Ricola AG's products are primarily cough drops and breath mints, which are known for their distinctive herbal flavor. The company uses a blend of thirteen herbs in its products, including peppermint, lemon balm, thyme, and sage, among others. Ricola AG's products are sold in more than 50 countries around the world.

Production

Ricola AG's production process is unique in that it uses natural farming methods to cultivate the herbs used in its products. The company works with approximately 100 self-managed farms in the Swiss mountains to grow the herbs. The herbs are then harvested at their peak and dried naturally in the sun.

Marketing

Ricola AG is known for its distinctive marketing campaigns, which often feature the Swiss Alps and the sound of alphorn, a traditional Swiss instrument. The company's tagline, "Ricola!", is often sung or yodeled in its advertisements.

See also

• List of confectionery brands
• Swiss cuisine