Rise Up New York!

Rise Up New York! was a telethon event organized to raise funds for New Yorkers impacted by the COVID-19 pandemic. The event, which aired on May 11, 2020, was a collaborative effort led by Robin Hood Foundation, a New York City-based organization focused on fighting poverty, and iHeartMedia. It aimed to support those facing severe economic hardships due to the pandemic, including loss of income, inability to pay for housing, and lack of access to food and healthcare.

Background

The COVID-19 pandemic hit New York City particularly hard in early 2020, turning it into one of the global epicenters of the virus. The city faced unprecedented health and economic challenges, with thousands of deaths and significant impacts on the livelihoods of millions of residents. In response, various organizations and individuals came together to support the affected communities, with Rise Up New York! being one of the most notable initiatives.

Event Details

Hosted by Tina Fey, the telethon featured a mix of live and pre-recorded segments. It included performances and appearances by a wide array of celebrities, musicians, and public figures, all aiming to encourage donations to the Robin Hood Foundation's relief efforts. Notable participants included Billy Joel, Mariah Carey, Bon Jovi, and Jennifer Lopez, among others.

The event was broadcast across all major New York City television stations, radio stations, and various digital platforms, ensuring a wide reach. It successfully raised over $115 million, with 100% of the proceeds going directly to support the needy, including funds for food, shelter, cash assistance, health, and mental health services.

Impact

The funds raised through Rise Up New York! were distributed to various non-profits and community organizations across the city, aimed at providing immediate relief to those most affected by the pandemic. The event not only highlighted the severe impact of COVID-19 on New York City but also showcased the solidarity and resilience of its residents. It served as a powerful reminder of the importance of community support and the role of philanthropy in times of crisis.

Legacy

Rise Up New York! has been praised for its effectiveness in mobilizing resources and bringing together people from all walks of life to support a common cause. It set a precedent for similar fundraising efforts in the face of ongoing and future challenges. The event is remembered as a pivotal moment in New York City's response to the COVID-19 pandemic, demonstrating the power of collective action in overcoming adversity.