Rocky Rococo

American regional pizza chain

Rocky Rococo logo

Rocky Rococo is a regional chain of pizzerias based in the Midwestern United States. Known for its distinctive pan-style pizza, Rocky Rococo has become a beloved institution in the areas it serves, particularly in Wisconsin.

History

Rocky Rococo was founded in 1974 by Wayne Mosley and Roger Brown in Madison, Wisconsin. The concept was inspired by the duo's desire to bring a unique style of pizza to the Midwest, combining elements of Chicago-style pizza with their own innovations. The first restaurant opened on Gilman Street in Madison, quickly gaining popularity for its hearty slices and family-friendly atmosphere.

The name "Rocky Rococo" was chosen to evoke a sense of fun and whimsy, with the character of Rocky Rococo becoming a central part of the brand's identity. Over the years, the chain expanded throughout Wisconsin and into neighboring states, maintaining a focus on quality ingredients and a welcoming dining experience.

Menu

The menu at Rocky Rococo is centered around its signature pan-style pizza, characterized by a thick, buttery crust and generous toppings. Customers can choose from a variety of specialty pizzas, including the "Super Slice," which features a combination of meats, vegetables, and cheeses.

In addition to pizza, Rocky Rococo offers a selection of pasta, salads, and breadsticks. The chain is also known for its unique Italian sausage, which is made using a proprietary blend of spices.

Locations

Rocky Rococo's Party Pizzeria East

As of 2023, Rocky Rococo operates over 30 locations, primarily in Wisconsin, with additional restaurants in Minnesota and Illinois. Each location is designed to provide a casual and comfortable dining experience, often featuring playful decor that reflects the brand's lighthearted image.

Cultural Impact

Rocky Rococo has become a cultural icon in the Midwest, with its distinctive style and branding resonating with generations of pizza lovers. The chain's commitment to quality and community involvement has helped it maintain a loyal customer base over the decades.

The character of Rocky Rococo, often depicted in promotional materials and advertisements, has become synonymous with the brand, embodying its playful and approachable nature.

Related pages

• Pizza in the United States
• Chicago-style pizza
• List of pizza chains of the United States