Sætre (company)

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Sætre AS is a prominent Norwegian company known for its production of biscuits, cookies, and snack foods. Founded in 1883 by Halvor Sætre in Greåker, Norway, the company has grown to become one of the leading biscuit manufacturers in the country. Sætre's product range includes a variety of well-known brands and products that have become household names in Norway and have also gained popularity in other countries.

History

The origins of Sætre AS trace back to 1883 when Halvor Sætre established a small bakery in Greåker, Norway. Initially focusing on bread and confectionery, the company soon shifted its focus towards the production of biscuits. Over the years, Sætre expanded its product line and introduced several iconic products that became staples in Norwegian homes.

In the 20th century, Sætre continued to grow, both organically and through acquisitions. The company merged with several other Norwegian biscuit manufacturers, which helped to consolidate the biscuit market in Norway under the Sætre brand. This period also saw the introduction of modern production techniques and the expansion of the company's distribution network.

Products

Sætre is best known for its wide range of biscuits and cookies. Among its most famous products are:

• Gjende - A light, sweet biscuit named after Gjende, a lake in the Jotunheimen mountain area in Norway.
• Kvikk Lunsj - A chocolate-covered biscuit bar, similar to the British Kit Kat, which has become synonymous with Norwegian outdoor life and is particularly associated with Easter skiing trips.
• Ballarina - A sandwich biscuit with a nougat filling, popular among all age groups.

These products, among others, have cemented Sætre's position as a key player in the Norwegian snack food market.

Acquisition and Ownership

In the late 20th and early 21st centuries, Sætre underwent several ownership changes. It was acquired by larger multinational food and snack corporations, which helped to introduce Sætre's products to a wider international audience. These changes in ownership have also brought about investments in production technology and marketing, further strengthening the brand's market position.

Sustainability and Innovation

Sætre has committed to sustainability and innovation in its production processes. The company focuses on reducing its environmental impact through waste reduction, energy efficiency, and sourcing sustainable raw materials. Additionally, Sætre continuously works on developing new products to meet changing consumer tastes and preferences, including healthier snack options.

Cultural Impact

Sætre's products have become an integral part of Norwegian culture and traditions. Brands like Kvikk Lunsj are not just seen as snacks but as essential companions for outdoor activities, reflecting the Norwegian love for nature and adventure. The company's long history and its role in creating products that resonate with Norwegian identity have made it a beloved brand among Norwegians.

See Also

• List of Norwegian companies
• Food industry in Norway
• Norwegian cuisine