Salon Selectives

Salon Selectives is a brand of hair care products, notable for its marketing approach and the distinctive pink packaging. Originating in the 1980s, Salon Selectives was one of the first brands to bring the salon-quality hair care experience to the consumer market, allowing customers to "select" their products based on hair type and desired outcome. This article explores the history, product range, and impact of Salon Selectives on the hair care industry.

History

Salon Selectives was launched in 1987 by Helene Curtis Industries, Inc., a company with a history of innovation in the personal care product sector. The brand was introduced with the slogan "Like you just stepped out of a salon," which emphasized its positioning as a provider of salon-quality hair care products for home use. The unique selling proposition of Salon Selectives was its customizable approach, allowing consumers to mix and match products according to their specific hair care needs.

Product Range

The product range of Salon Selectives includes shampoos, conditioners, styling products, and treatments. Each product was categorized under a system that identified the hair type it was suited for (e.g., colored, dry, normal) and the desired effect (e.g., volumizing, moisturizing, smoothing). This system was represented by letters and numbers on the packaging, making it easy for consumers to select the right products for their hair care regimen.

Marketing and Impact

Salon Selectives' marketing strategy was innovative for its time, focusing on the personalization of hair care. The brand's advertisements featured diverse groups of women, each with different hair types and styles, underscoring the message that Salon Selectives had a solution for everyone. This approach not only set the brand apart from its competitors but also resonated with consumers, leading to significant market success in the late 1980s and early 1990s.

The impact of Salon Selectives on the hair care market was substantial. It introduced the concept of salon-quality products available in supermarkets and drugstores, a novelty at the time. This democratization of professional hair care products paved the way for other brands to enter the market, increasing competition and consumer choice.

Legacy

Although Salon Selectives has experienced various ownership changes and rebranding efforts over the years, its legacy as a pioneer in the hair care industry remains. The brand's emphasis on customization and personalization in hair care has influenced how products are marketed and developed even today. Salon Selectives continues to be recognized for its distinctive pink packaging and its role in making salon-quality hair care accessible to a wider audience.

See Also

• Hair care
• Shampoo
• Conditioner
• Helene Curtis Industries, Inc.