SangSom

SangSom is a Thai rum that has been produced since 1977. It is one of the most popular spirits in Thailand and has gained a significant following both domestically and internationally. SangSom is known for its distinctive taste and high quality, which has earned it numerous awards over the years.

History

SangSom was first introduced to the market in 1977 by the Sura Bangyikhan Co., Ltd., a subsidiary of the Thai Beverage Public Company Limited. The brand quickly became popular in Thailand due to its unique flavor and affordable price. Over the years, SangSom has won several international awards, which has helped to boost its reputation and sales globally.

Production

SangSom is produced using traditional methods of rum distillation. The primary ingredient is sugarcane, which is fermented and distilled to create the base spirit. The rum is then aged in oak barrels for a minimum of three years, which gives it a smooth and rich flavor. The aging process also imparts a golden color to the rum.

Varieties

SangSom is available in several varieties, including:

• SangSom Special Rum: The original and most popular variety, known for its smooth taste and golden color.
• SangSom Premium Rum: A higher-end version that is aged longer and has a more refined flavor.
• SangSom Black: A darker, more robust rum with a stronger flavor profile.

Awards

SangSom has received numerous awards at international spirits competitions, including gold medals at the International Wine and Spirit Competition and the Monde Selection. These accolades have helped to establish SangSom as a high-quality rum on the global stage.

Consumption

In Thailand, SangSom is often consumed with soda water or cola, and it is a popular choice for making cocktails. It is also commonly enjoyed neat or on the rocks. SangSom is a staple at many social gatherings and celebrations in Thailand.

Cultural Impact

SangSom has become an integral part of Thai culture and is often associated with celebrations and social events. It is a popular choice for Songkran, the Thai New Year festival, and other major holidays. The brand has also been featured in various forms of Thai media, further cementing its place in the country's cultural landscape.

See also

• Thai Beverage
• Rum
• Alcoholic beverages in Thailand
• Songkran (festival)