Sang Som

Sang_Som.jpg A bottle of Sang Som

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Sang Som is a popular brand of rum originating from Thailand. It is known for its distinct flavor and is widely consumed both domestically and internationally. Sang Som is produced by the Thai Beverage Public Company Limited, one of the largest beverage companies in Thailand.

History

Sang Som was first introduced in 1977 and quickly gained popularity among locals. The name "Sang Som" translates to "Ivory Elephant" in Thai, which is reflected in the brand's logo. Over the years, Sang Som has become synonymous with Thai culture and is often associated with celebrations and social gatherings.

Production

Sang Som is made from sugarcane molasses, which is fermented and then distilled. The distillation process gives Sang Som its unique flavor profile. The rum is aged in oak barrels, allowing it to develop a smooth and rich taste. After aging, Sang Som is blended to achieve a consistent flavor before being bottled and distributed.

Flavor Profile

Sang Som is characterized by its sweet and fruity aroma, with hints of vanilla and caramel. On the palate, it has a smooth and full-bodied taste, with notes of tropical fruits and spices. The rum has a slightly sweet finish, making it enjoyable to drink on its own or as a base for cocktails.

Consumption

Sang Som is commonly consumed neat, on the rocks, or mixed with various beverages to create cocktails. It is a versatile spirit that can be enjoyed in a variety of ways. Some popular cocktails made with Sang Som include the Sang Som and Coke, Sang Som Mojito, and Sang Som Mai Tai.

Recognition

Sang Som has received numerous awards and accolades over the years. It has been recognized for its quality and craftsmanship, solidifying its position as one of Thailand's most beloved spirits. The brand has also gained international recognition, with Sang Som being exported to various countries around the world.

Cultural Significance

Sang Som holds a special place in Thai culture and is often associated with celebrations and festivals. It is commonly consumed during Thai New Year (Songkran) and other traditional events. The brand's iconic elephant logo has become a symbol of national pride and is recognized by locals and tourists alike.

Availability

Sang Som is widely available in Thailand, where it is a staple in bars, restaurants, and liquor stores. It is also exported to many countries, allowing people around the world to enjoy its unique flavor. Sang Som can be purchased online or through specialty liquor retailers.

References